Consumers have a short attention span for any type of advertising, but out-of-home advertising (also known as outdoor or billboard advertising) is on another level. Most billboards are displayed on highways where consumers view them at high speeds with numerous other distractions. For this reason, it is imperative that outdoor advertising be simple and calculated in every component from the copy to color to the product placement. By understanding the challenges of this medium, I deliver designs that are instantly recognizable and memorable.
